DeleteFacebook is trending because Facebook users are livid about the poor handling of Cambridge Analytica's data harvesting (FB).
So Over the weekend, Cambridge Analytica founder Christopher Wylie came forward to say that his company had gathered information from 50 million Facebook users and used it to target voters during the 2016 election, according to extensive reporting done by Evibez.
Wylie said Facebook knew in 2015 that it had gathered information, and asked Cambridge Analytica to delete the data, but never followed up to check if it did. (Spoiler alert: It did not.)
Cambridge Analytica, a data-analytics company that worked for the Trump campaign in 2016, pulled user information by paying people to take a quiz, and then proceeded to use the information it gathered from the users' friends without their permission, or permission from Facebook.
Cambridge Analytica founder Christopher Wylie came forward about the illegitimate use of data in an interview over the weekend, saying Facebook knew his company had gathered a large sum of data back in 2015. At the time, Facebook deleted the quiz and company lawyers sent a letter to Cambridge Analytica asking they delete the information, but Facebook never followed up to make sure the deed was done, according to Wylie.
Users are taking to Twitter to express their anger at the irresponsible use of their data, using the hashtag #DeleteFacebook:
Facebook finally suspended Cambridge Analytica from its platform. A couple of days later, it suspended Wylie's Facebook and Instagram accounts.
Both companies are now under investigation, and Facebook's stock has dropped 8% from market close on Friday.
Users angered by the irresponsible use of their data are taking to Twitter using the hashtag #DeleteFacebook and removing all Facebook-owned applications including Instagram and WhatsApp.
